There are no words to describe this blog post–I’m just putting the link here and letting you enjoy it as much as I do. And let’s hope she really does write a follow-up.
Remembering November 22, 1963
Social media 1963 style–two editions of the afternoon paper. |
I was in third grade at Lydick Elementary School in South Bend Indiana. I remember the teacher being called out of the classroom. When she returned, she was crying. A few minutes later the principal announced that the president had been shot, and we were being sent home for the rest of the day. It was much easier in those times to send kids home from school because there were fewer working moms, fewer single moms. Moms were at home crying in front of their TVs because of the news that was announced when their favorite afternoon soaps (in Mom’s case As the World Turns) were interrupted.
Associated Press photo |
The rest of the weekend seems to be a blur of constant TV watching, including seeing Oswald shot, Kennedy’s lying in state in the Capitol–and Jackie and Caroline kneeling before it–culminating in the moving funeral on Monday.
Among my memories of the funeral are the horses, the clattering of hooves, the drums, and the silence of the huge crowds lining the streets of the nation’s capital all the way to Arlington National Cemetery.
America changed then, in many ways. The innocence and optimism of the ’50s gave way to cynicism. As conspiracy theories swirled and the Vietnam war escalated, Americans grew less willing to accept everything the government told us. We asked questions, we protested, we got involved.
Dallas 50 years later
During the fall semester I teach a class at the UCD in downtown Dallas, across the street from the building where Oswald was shot by Jack Ruby. My route home takes me through Dealey Plaza. I have never driven through there when there was not someone–alone or in a group–walking around, looking at the Texas School Book Depository, or the grassy knoll.
Living here means I have the privilege of attending events at which people who were witnesses to this historic tragedy speak. Five years ago, at a Dallas Press Club event, I heard Buell Frazier tell his story as a panelist in a program that included several key figures from the events of that day. He’s the guy who drove Oswald to work, and he’d never told his story publicly before.
Among the people I’ve had the honor of meeting is Hugh Aynesworth, former Dallas Morning News reporter, author, and the only person to witness the assassination, Oswald’s arrest, and later his murder. He produced a fascinating documentary that was screened at UNT this past week. The screening, and the Q & A afterward brought back memories for those of us who remember the end of Camelot.
For most of the students in the room, November 22, 1963 is a date in a history book. For those of us who remember, it was a defining moment in our lives.
Let’s never forget we are ALL Americans
Once again we are remembering what happened 12 years ago today. And while it–like the Kennedy Assassination, the first Moon landing, and many other historical events during my 58 years on this planet–remain ingrained in my memory, I feel strangely detached from it today. And that’s bad.
Yes, I changed my Facebook cover photo to a 9/11 photo and my profile pic to something more somber for the day. The flag is out and I have a 9/11 photo on my Twitter profile. I’ve resurrected my blog post from September 11, 2009 reminiscing about the day.
MSNBC is repeating their coverage from that morning, in real time, as if it were playing out live. That’s really surreal.
Two years ago, for the tenth anniversary (“anniversary” sounds so crass), I was interviewed by Eric Adelson for Yahoo News about the terrorist attacks and how the existence of social media might have changed things that day–news coverage, families messaging each other, last goodbyes. It’s all speculation of course, and most of it was too awful to contemplate. I still remember that phone interview, and how Eric was so concerned about covering the story with sensitivity. He’s a sports reporter–and a good one–but recounted how he and his family were talking about 9/11 and the ways they found out about the attacks that day, and he decided to write about it in terms of social media. He said he wrestled with the idea of doing a story, because it’s still so raw for all of us. think we can all imagine what social media would be like if, God forbid, something like this ever happened again. We’ve seen it with all kinds of disasters, big and small, local and regional. Good and bad people get on social media and the online universe goes nuts–and that sometimes becomes the story itself.
Divided or Separate?
For a time after 9/11/2001 we were one nation, united in front of a common enemy. Today we are more divided than ever, and that’s sad. We’re winding down the second of two unproductive, unwinnable wars since 2001 and debating starting a third. Our nation’s finances are a shambles, Congress won’t do anything but disagree with the other side and nobody else can agree on anything except perhaps that Miley Cyrus is controversial right now. Development of the 9/11 Memorial Museum was riddled with controversy. So on this day of commemorations, resolutions, memorials, and probably some tasteless newsjacking by some clueless marketing person with a fast Twitter trigger, take five minutes to watch this video and remember we are all Americans.
As Tiny Tim of Dickens fame said, “God Bless us, Everyone.”
The Seismic Shift in Public Relations Measurement
Over the past few years the world of public relations has gone through a radical change in the way program success is measured. The days of measuring how much space your press release occupied in the paper and calculating how much it would have cost to buy an equivalent sized ad are fading fast (for the most part). Ad Value Equivalency has been considered a bogus means of measuring public relations success for a variety of reasons. The simplest reason I cite is it assumes an ad can be purchased and placed in that location in the paper. This is not usually the case with front page stories. More important, AVE doesn’t measure any business outcomes–the number of widgets sold, for example.
The use of AVE in PR measurement has been debated for decades, and was questioned as far back as 1949. This article by Professor Tom Watson gives a history of AVE and its controversial evolution and (I hope) demise. It is still in use. Many executives and nonprofit board members insist on it because it’s simple to understand. Respected monitoring companies still use it, mainly to keep their competitors from stealing customers who insist on AVE as a measurement tool. But even they admit it’s bogus.
Things got serious in 2010 with the acceptance of the Barcelona Principles, which sound like an international treaty or trade agreement, but are the results of a major international effort to build industry consensus on measurement.
Working from that document, the International Association for the Measurement and Evaluation of Communications just released The PR Professional’s Definitive Guide to Measurement. The entire history of its development is long, and thoughtful. This is not a snap judgment by any means. It’s a seismic shift in communications evaluation. And it applies to social media as well.
A vocal proponent of outcome-based PR measurement is K.D. Paine, whose blog, The Measurement Standard, is a must-read for anybody in a field even remotely related to public relations.
Back in June she posted about The Conclave, a group of cross-industry professionals hammering out vendor-neutral standards for social media measurement. While these are not finalized yet, it looks like the world of public relations and the world of social media are getting their respective acts together regarding evaluation.
Originally posted on the Eagle Strategies blog, the class blog of the social media course I teach in the Mayborn School of Journalism at the University of North Texas.
Where’s the Outrage?
Why I’m changing my Academic Integrity Policy
After three and a half years of teaching at the university level, I still haven’t become as jaded as some professors. I still think college students are in college to learn in order to flourish in a professional field of their choice after graduation. Maybe I think the majority of students are like me—people who worked hard, partied too much on occasion, put all their focus on major courses and sometimes let the electives slide, while doing it all honestly. Granted, I was in college in the ‘70s, when computers were mainframes available only to the computer science majors, and photocopies cost up to 25 cents each and smelled funny. Cheating was never anything I considered, and I’m guessing plagiarism was hard to catch and prove in the days before Google, Turnitin and online plagiarism checkers. The most widespread cheating I heard of in my undergraduate days was selling tests to students in subsequent semesters of that class.
These computers, along with first generation MacIntosh computers on faculty desks, were bought by a visionary faculty member with his personal funds and donated to the school. (I fund a scholarship I named after him.)
By then the cost of a photocopy was down to 10 cents a page, but Internet access was not widely available. If you wanted to do an online search you scheduled time with a research librarian who worked with you on key words to do a CompuServe search. The annotated bibliography and abstracts were then printed for you, and you got a deal if you could wait until 2:00 a.m. when bandwidth was cheap. I paid $35 for one search and was accused by other students of paying someone to do my research—it was only when the chairman of the department, who had given me the online assignment for our readings class—stepped in to defend me that the criticism died down.
I know in the days of paper, pen and cassette tape recorders I could zone out, doodle in margins, work on other assignments and generally ignore a professor without a smartphone, computer, tablet or MP3 player to distract me. So instead of fighting it, I tell them “You have a choice about how much you get out of this class. All I ask is that you be considerate of me, your fellow students and guest speakers. I also retain the non-negotiable right to shut you down if I realize you are working on an assignment for another class, Facebooking, or shopping online.”
Warm Fruit Soup and The Better Part
Last night I joined a couple hundred ladies for a short “women’s conference” at my church. I really didn’t want to be there—I’m still grading papers, even at the end of spring break, laundry is undone and the house is a shambles—but the title was “Mary or Martha? Responding to Christ in Your Life.”
Christ in the House of Mary and Martha, Vermeer, 1654. |
A Denton seminarian’s account of the new Pope’s introduction to the world
Dear Friends and Family,
This email started off as an update, and soon became a novel. What follows is an account of the events of yesterday from my point of view. If you have time to read it all, I hope that you will feel like you were there too. I carry all of you in my prayers, especially at joyful times such as these.
White Smoke
Yesterday began as an ordinary day, with Mass and seminary classes in the morning. After third hour, most of us made our way over to St. Peter’s square to watch the smoke come from the chimney at noon. But as I approached the square at about 10 minutes till noon, there were already crowds streaming away from the piazza. I asked someone, “did the smoke already go up?” “Sì, è nera,” he said. I was kind of shocked that it was early, but thankful that I didn’t miss the white smoke.
My afternoon seminar was cancelled, so a few of us from my hall went back to the Square at 5:00 to pray and watch for potential white smoke after the first afternoon ballot. We prayed a rosary and sang a litany of the saints and a Marian hymn. It was raining on and off, but the Square was still packed with people (47% of whom were reporters :P). I can only imagine what the forest of umbrellas must have looked like from above! At 6:00 we rushed back to the College for Evening Prayer, then rushed straight back to the Square to see the smoke at 7:00.
White smoke from the Sistine Chape. (c) Boston Globe |
At that point, many of us were expecting another round of black smoke. Thursday was the day I was betting on, and some were saying it would be Saturday or even sometime next week. After having seen the black smoke on Tuesday evening, I knew that there would be an initial puff of grayish smoke, followed by billowing black. I was chatting with my classmates when the smoke emerged at around 7:05. My thoughts went in rapid succession a little like this: “Oh, here comes the smoke… it’s gray now, but it’s going to be black… ok, it’s still not black… it’s not turning black… is it white? White smoke??!! WE GOT WHITE SMOKE!! OH YEAH!! HABEMUS PAPAM, BABY!!
Vatican News Service photo |
Anticipation and Announcement
At this point, everyone was cheering, shouting, and basically stampeding towards the front of the square. The umbrella forest became a dense jungle canopy. In the chaos of the crowd, I somehow managed to end up in a small group of NAC seminarians, well in front of the obelisk and about 30 yards from the front barricades. The giant bells of St. Peter’s began to ring, and the commotion intensified–you could just feel the anticipation in the air. It continued to rain lightly, and I strained to snap a few pictures of the white smoke, the bells, and the crowd. My classmates and I were buzzing about the new pope, but we really had absolutely no new information. We started guessing what his new name would be… Paul VII? John XXIV? Pius XIII? Leo? Someone we’ve never heard of? At least nobody guessed Peter II.
Those 45 minutes went by in a flash, but the next 15 were an eternity. The rain slowed, then stopped. The umbrella jungle vanished. Then we began to see signs of movement. The lights on the loggia came on, and the people cheered. There was a rustle of the curtains, and the people cheered. Someone thought they saw a shadow, and the people cheered. It was like they were teasing us! Finally, the windows swung open, and the cardinal stepped out, announcing a message of great joy: habemus papam! He announced his birth name and his new name in Latin, then retreated back inside. The reaction from the crowd was not what I expected. Up to now, every little thing made the crowd erupt in cheers, but this time, all I heard was hushed murmuring all around. In dozens of different languages, everyone seemed to be collectively thinking, “what did he say? Bergoglio? who is that?” A single word passed my lips: “Francis.” Our Holy Father is Francis.
My friends quickly pulled out their smartphones and desperately tried to find some webpage, Wikipedia page, Facebook page, anything to let us know who he is. It was no use; the cell towers couldn’t handle the number of phones in the piazza. My classmate jokingly remarked, “It’s definitely a first-world problem that I can’t update my Facebook status right now.” Then we tried to recall whether there had been a pope Francis. I could have sworn that there was, but I must have been thinking of the handful of Franciscan popes we have had through the years. So, Francis the first… immediately I recalled the words St. Francis of Assisi heard from the Lord, “Francis, rebuild my Church, which has fallen into ruin.” A great sense of hope, joy, and zeal washed over me. This Pope’s leadership will shape my priestly ministry.
The Holy Father Emerges
As Pope Francis stepped out onto the balcony, the crowd, as expected, erupted. I couldn’t see the jumbotron over the crowd, so I just stared up at the balcony as he began to speak. “Cari fratelli e sorelle, buona sera!” Another eruption of cheers. His first request, “Before I give you my blessing, I would ask that you pray for me.” Then came the din of a million people in complete silence. “For fortitude… for faithfulness,” I prayed. He gave us his Apostolic Blessing and bid us good night and rest well. He must not have slept a wink last night.
Vatican News Service Photo |
Back at the College
We returned to the College and immediately did what Pope Francis asked: we solemnly exposed the Blessed Sacrament for adoration and began to sing hymns and pray for him. After our prayers and a quick bite to eat came a scene that I will not soon forget. By now, the American media had arrived in the building, and the cardinals were on their way. The whole seminary community lined the halls and waited for the cardinals’ homecoming. The scene quickly turned into a pep-rally/victory party atmosphere, with raucous cheers and chants you would expect in a football stadium. Our two Jesuit faculty members, Fr. Herrera and Fr. Hurley, tried to hide in the back of the crowd, but they were quickly thrown into the center of the cheering seminarians to shouts of HE–RRE–RA! and FA–ther HUR–ley! clap-clap, clap-clap-clap. You know the one. I can only imagine what was going through the media’s minds as they heard the shouts echoing through the halls. They must have been perplexed by our celebration–“shouldn’t they be disappointed that an American didn’t win?” Quite the contrary. We have a pope. He is the vicar of Christ, who is the head of His body, the Church. He is the visible sign that the Church will endure forever and for all ages.
Then the cardinals finally arrived–Dolan first. “DO-LAN! DO-LAN!” we cheered. You would have thought he was the one elected pope. You see, he is a former Rector of the North American College, so the exuberant welcome had a real feeling of homecoming for us all. Then one by one, the others came through… Rigali, Wuerl, DiNardo, George, Mahoney. They filed down the halls and towards the media, who were waiting to interview them in various rooms in the College.
The celebration continued into the night, and everyone exchanged stories on what they had heard about our new Holy Father. A former Jesuit, a humble man, a life of radical poverty, an Argentine… In the end, we knew that God has provided us with a good shepherd. A new chapter now begins in this great adventure. Please pray for our new Pope, Francis. And if you ever get to visit Rome, you can join with the cheers of faithful from around the world, “FRAN–CES–CO! FRAN–CES–CO!”
Yours in Christ,
Joe Keating
Thoughts on Pope Benedict XVI and the next guy in the job
If I were Manti Te’o’s publicist….
The Manti Te’o girlfriend story has more legs than a centipede. Every time I turn on a sportscast, check my Twitter feed or a sports page, the story has changed. It’s now more twisted than that pile of chargers, Ethernet cables and other electronic peripherals in the bottom drawer in the den, and is evolving faster than a mutated virus in a science fiction film. Based on the many news reports and blogs I’ve read about the fake girlfriend hoax, he’s definitely got a PR problem—one that could affect his career in the NFLbefore it even starts.